3D technology finds its uses in every other industry if you belong to the textile industry then you can also reap numerous benefits related to fashion from 3D technology. In this age, product development and product promotions have undergone a new form therefore we must look for new ways benefitting businesses every once in a while. Well! You don’t have to stress that much as 3D technology can make the job easier for you. We all are familiar with 3D technology uses in multiple industrial sectors like scientific fields, interior design, gaming, architecture, and the list goes on. In this blog, we will discuss the implementation of 3D technology by the fashion industry and ways in which product work processes can be simplified. Apart from this, you will also get to understand, how 3D technology transforms the fashion industry?
How 3D Technology is Transforming Apparel Designs in the Fashion Industry?
Typically, there are 5 ways in which 3D product modeling makes a difference in the fashion industry. Learning how to use 3D technology can help you upgrade your brand performance and double business profits with attention-grabbing product promotions. If you are a professional apparel designer or an apparel brand marketing executive, here is a list of various ways why you should consider investing in 3D technology –
With 3D Product Modeling, you can sell clothes before you manufacture them
You can sell a design before even actually giving it a physical shape by using clothes 3D modeling. A Scandinavian retailer, Carlings in 2018 introduced the first-ever set of digital clothes by the name Neo-Ex. The collection consisted of 19 pieces with a low production run. They used 3D technology to design fashion visualizations using shopper’s images to create an impression that customers are using the apparel. All pieces sold within a week and the story was on top of all influencer channels.
Another noteworthy factor is that 3D technology is eco-friendly. Recent researches have stated that the fashion industry adds a higher percentage of carbon to the air than other carbon emission channels in a year. By utilizing 3D technology you can meet manufacturing demands better and limit carbon footprint by preventing excess energy usage.
Digital outfits allow shoppers to understand if it is the right choice
Customers struggle to manage time to physically visit brick and mortar stores to try on their favorite brand apparel, by using 3D technology your buyers can judge from the comfort of their homes what a certain piece of cloth would look like on them. This can earn you higher product reach and sales without needing to attend to customers physically. 3D technology is combined with AR apps to provide customers with an exotic shopping experience. Even technology hesitant customers can buy shoes, accessories, and clothes online benefiting from your brand product quality. All you need to do is, upload the product photos/videos in the app, using the app customers can try on different apparel by touching their phone screens and make choices based on their interest accordingly.
Not only this introduction of “Interactive Mirror” a device that can combine RFID with AR, is largely accepted by clients from across the world. “Interactive Mirror” has proved a good replacement of trial rooms to further facilitate customers in making smart shopping decisions.
Thus, 3D technology helps customers to skip the tiresome procedure of trying clothes physically. “Interactive Mirror” works by scanning customer height and size images along with the selected clothes. Then it creates a virtual representation of how the clothes will appear on the customer.
3D Technologies allow customers to personalize their apparel designs as per their liking
Apparel 3D modeling is a deal for promoting custom-made clothes by allowing customers to choose the designs and colors of their choice. According to recent research, around 75 percent of customers like brands approaching them with brand promotional offers. And almost 95 percent of successful businesses believe that personalization is the key to creating a brand loyal customer base. 3D technology in marketing and apparel designing is the forward for modern-day businesses to create a drastic impact on target audiences. 3D product modeling gives you the liberty to experiment with various styles by personalizing the outfits. A 3D product configurator is an important tool for designers to combine numbers, names, colors, or any other emblems to create something extraordinary-looking. When designers get done with the personalization work on their clothing line they can easily download the set of designs and finally, users can place an order.
3D Technologies allow for the creation of real outfits through 3D Printers
You can use a 3D printer to effectively convert clothing models and other fashion accessories into physical form. Until now the usage of 3D printing in the relevant industry is quite narrow but it is predicted to contribute a lot in near future. 3D printed garments are usually seen on runways but not in retail stores. However, 3D printing technology has grabbed the attention of leading designers all around the globe. Renowned fashion designer “Dani Peleg” utilized 3D printing to form his collection “Birth of Venus” and “Liberty Leading the People”. Others like him also favor the idea that 3D printing has a long way to go and would soon become a common practice in the fashion industry to create durable garments consuming less time.
3D-Enabled Virtual Reality Solutions allow people to attend fashion shows from any location.
Although the use of Virtual Reality has not gained complete momentum in today’s fashion industry however there is no doubt that it possesses a remarkable potential to contribute to industry growth. The fact that the technology helps brands to deliver products faster and add to the extravagant customer fashion experience. Rebecca Minkoff, Balenciaga, Tommy Hilfiger, and other top brands use “Virtual Reality Headsets” to enable customers to become a part of their brand shows virtually without being present.
Fashion designers using 3D technology allow clients to get access to the happening brand shows from different locations from around the world. Interestingly, lead designers like Minkoff make use of VR technology to expand their brand awareness and make customers examine product variations to increase the product efficiency many folds. Hence, to conclude that we would like to say that 3D technology is the much require powerhouse for fashion industries. It brings customers and products closer virtually. It also serves as a good medium to save time, resources, and the need of redesigning articles.
How ITS Can Help You With 3D Product Modeling Service?
Our 3D product modeling services are integrated to enable product sales at a brisk pace. Our talented team projects your company products in both a realistic and intuitive manner. From the 3D representation of a product concept to 3D modeling, the ITS Team showcases every product feature to create brand awareness among the masses. Our creative team combines client product samples and customer preferences to create an exciting product outlook. To outsource your 3D product modeling projects you can simply reach out to us and get a free customized quote!