Email Marketing is an intricate art, each email has its own specific function, audience and business goals attached with it. That’s why it is important that when you are planning your email campaigns, you work with an expert email service provider and marketing autonomy tool that understands the nuances of each marketing email type.
Some email marketing software solutions focus so heavily on template editors and email creators that they forget the most important thing – delivering your email to the inbox. IT-S’s products help ensure that no matter what type of bulk email you send, delivery and deliverability will be of the highest quality. Helping you improve your email list for marketing emails is just the start. By tapping into best practice and having the tools to track your performance, you can maximize your marketing budget.
Not all emails have the same purpose. For instance, transactional emails are triggered based on how a user interacts with your website and online forms, such as if they complete a purchase. On the other hand, Email marketing campaigns are not based on user action, It means that it is up to you to get the timing and messaging just right.
Email Marketing Message may include:
This type of email marketing is used to keep customers updated on the latest company news and build an ongoing relationship. These emails might alert audience about upcoming event or webinar or announce a product launch. Brands also have success sharing relevant content with readers including strategies, articles, and other resources to keep the educated and entertained.
When new subscriber options-in to receive your message by providing his email address, it’s up to you to encourage them to take some kind of actions that converts them into a customer. Such as completing a registration signup forms.
Have a great sale coming up and want to alert your customer mailing list? These email marketing messages are quite common, so it’s important to use them strategically, and find a way to stand out and increase your rates.
Keeping in touch with your customer base is important, since it encourage repeat business. You might want to send a special offer to even wish them a happy birthday – Something that will keep you top of mind and make your audience know you care about their needs
IT-S’s email marketing solution can help you with everything from list management to A/B testing email templates, So you can figure out what subject lines work best or how important responsive email are for your email list.
Here’s what our client can depend on:
To understand how your bulk emails are performing. You will get access to advance email analytics that track engagement metrics like opens and clicks. This will help you figure out the best day and time to send your emails, and more
IT-S understands that every business has unique needs. Therefore, our solutions are flexible and scalable and when you reach the point where you’re sending large volumes, you can count on them going out quickly and seamlessly. Plus, with email personalization options, your customer will never feel like they’re getting a mass email. You will have a dedicated customer service team member to ensure that all of your needs are met.
Not only does IT-S email service help you to develop and manage your mailing list and provide real-time update on how mass emails perform, but we ensure that your messages are delivered and your sender reputation remain flawless.