Logo Designs

7 Basic Logo Designs and Their Key Differences

What is a brand without an appealing logo? You cannot expect to connect to a brand if it doesn’t have its unique identity. Starting from the color scheme to the unique logo, everything is important to help you hold onto the attention of your target audience.


Your logo defines your brand, the products/services you offer, and a hook element to bring your audience to the site or make them remember you. But, the biggest complexity that budding entrepreneurs face is choosing the right type of logo for themselves.


There are different types or categories of logos that are ideal for different businesses to highlight their varying intentions or placement of the business. There is no one logo that you can consider ideal for all businesses! Therefore, it is important to choose the one that goes well with your brand preferences.


Considering that, this article will help you get a clear insight into the seven different types of logo designs and the associated differences between them.


Get an Insight into the 7 Standard Logo Designs


You can always get along with using the best DIY logo builders to prepare one for yourself and see if that works out well for your brand or not. But, before you step in and start designing, it is better if you can get an insight into the different types of logos you can approach with. So, the seven standard options for you are:


1. Abstract Logos


The abstract logos, as the name suggests, do not implement any surface-level understanding. You won’t find any sense in the logo upon seeing it, but that would still be engaging enough to give your brand recognition.


You might not get any insight into what the business is about, but the abstract logos are meant to deliver deeper symbolisms and meanings. For instance, Nike is a sportswear brand with a very abstract ‘swoosh’ logo. There is no significance of the logo with what the brand has to offer, but it is still one of the most famous symbols globally.


The abstract logos are meant to give your audience a chance to explore their cognitive level of understanding of what they see and how they judge the brand.


2. Wordmark Logos


A wordmark logo is considered one of the most common preferences for a business, as it directly represents the business name and nothing else around it. This might sound so simple and humble, but it isn’t!


Wordmark logos can be created with either just word(s) over a blank slate or crafted out in a creative manner to mark an appeal. Your business name is enough to get you the reputation, traffic, or footfall you need, as it directly impacts the memorability of the audience.


The wordmark logos bring a sense of utmost prominence to the business, and Google is the perfect example. The logo Google has been holding onto for years is a wordmark, and people do relate to it, as it’s easily readable and colorful.


3. Lettermark Logos


Using a wordmark logo might be a great idea, but what about the businesses that have too long names? Well, putting a long name as a wordmark logo won’t be feasible enough to draw the audience’s attention. Instead, you can consider using a lettermark logo, where only the initials of your business name will be used for creating the logo.


The HBO channel is the ultimate example! Do you even know what’s the full form of HBO? Probably not! It is because the complete business name is not highlighted in any space, over TV or media. People recognize and relate to HBO, and that’s enough!


The absolute point of lettermark logos is to provide a very precise identity to your business, such that people can easily remember you. All the confusion associated with remembering your long brand name will be gone, as the abbreviation will be at the tip of the tongue of your customers.


4. Pictorial Logos


Pictorial logos are quite complex in comparison to other options discussed so far! You cannot just plan out a pictorial logo, as it needs a lot of designing and thought process. Such logos are replicated as a visual depiction of the brand.


It isn’t mandatory for a pictorial logo to symbolize your business offerings. Instead, it can be used for creating some visual or creative illustration that you think will resonate with your audience.


The only thing you must know about pictorial logos is they work effectively only if a business has already created a substantial presence. It is because the image itself might not be able to speak for the services or products you offer. Take Starbucks for an example!


5. Emblem Logos


Emblem logos are quite popular, and they have been adopted by businesses for a long time now. You will often find such logos around universities in general, but some of the standard businesses are also using them on priority.


With the emblem logo, you can expect to create a formal or professional energy to scale your visual branding. These logos only consist of the most vital details of your brand that you intend to highlight for your audience.


The food & beverage industry is more inclined towards using these emblem logos and bringing out a more professional and traditional look.


6. Mascot Logos


Mascot Logos are very popular, where you choose or create a character that would be on your logo and marketing materials. You can opt for a character who can create sentimental value for the brand and make it relatable to the audience.


Sports, entertainment, and fast-food sectors are using mascot logos as a priority. When creating this logo, you must utilize emotion as one of the critical factors of consideration. Thus, it would allow the customers to connect or bond with your brand on a personal level. Take the example of KFC or Wendy’s!


7. Combination Logos


The last of the types is a combination logo, which is probably the most common logo that you would see being used by every other brand. As the name suggests, it is the combination of a wordmark/lettermark logo alongside a visual element, which might be a mascot, abstract, or emblem.


All the symbols and texts work together in combination to present a detailed understanding of your brand. It is one of the most classic options that most businesses commonly prefer, as it is the safest pick because it hits several branding marks with just one design.




This is a brief explanation of the seven different types of logos and how they differ from one another. If you are willing to start your own business, giving your brand a logo is very important. Irrespective of whether your business has a website or not, a logo can get your audience’s attention on both online as well as offline fronts.


So, take your time and think about the type of logo that would go well with your brand preferences!

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