
How to Build the Perfect Capterra Page for Your Software
Capterra is a top software review and comparison platform hosting over 50,000 software products. Owned by Gartner, it is considered one of the best destinations for software buyers. Reviews on Capterra can also appear on other Gartner owned platforms like Software Advice, GetApp or Peer Insights.
Its main competitor, G2, also provides software listings, rankings, and reviews. Both platforms are great for software developers looking to advertise their products, get user feedback and improve rankings. This guide will walk you through creating and optimizing perfect Capterra profile, getting reviews, improving rankings, and getting traffic from potential buyers.
Creating and Registering Software Profile
Start by navigating to the “For Vendors” section and creating your company profile. Sometimes your software might be already there and all you need is to claim it. Provide all the details about your software, including features, pricing and functionalities. Capterra requires verification, so make sure to upload screenshots and credentials to confirm your product ownership.
Choosing the Right Category
Selecting the correct category is important. It ensures that Capterra properly categorizes your product, ranks it against the right competitors, and recommends to most relevant users. A well placed listing increases the chances of attracting users who are really interested in your software, leading to higher conversions and sign ups for trials, demos or quotes.
Providing Strong Product Description
Your description should clearly articulate how your product solves key pain points. You should use structured content with headers and bullet points to improve readability. A strong description influences how potential buyers perceive your software and whether they will take the next step.
Adding Media and Visual Content
Boost your listing with high quality visuals like logos, screenshots, videos, and your demo. Strong visual content improves engagement and increases the likelihood of users visiting your website to learn more.
Sponsoring Your Listing
Capterra offers a pay-per-click (PPC) sponsorship program that allows you to increase visibility and web traffic by appearing at the top of the category. Sponsorship also ensures your competitors don’t appear on your product’s profile page. These paid placements extend across the GetApp network, while Software Advice has a separate sponsorship program. Peer Insights does not offer sponsorships and the only way to stand out there is by gathering more positive reviews. The right bidding strategy together with good reviews can improve your ROI on Capterra.
Collecting Reviews
User reviews are one of the most important factors in improving your ranking and credibility. With more reviews, you can appear higher in the category for your product without even sponsoring Capterra. While some customers may leave reviews organically, most require a nudge. Capterra offers a review facilitation service, where you provide customer contacts, and they send review invitations, sometimes with incentives like gift cards for approved submissions.
Managing Your Capterra Profile
Keeping your profile up to date is critical for maintaining credibility and more engagement. Regularly update your product’s features, versions and functionalities. Monitor reviews and analyze competitor performance. Address negative reviews by responding professionally and disputing any that violate Capterra’s policies. Engaging with recent reviews shows potential customers that you value feedback and continuously improve your product.
Conclusion
Capterra can be a powerful marketing tool to generate leads and acquire new customers. By optimizing your profile, actively managing reviews and engaging with the users, you can turn it into a valuable channel for software discovery and conversion. A well maintained Capterra listing helps promote your product, build trust, and drive long term success.